Design Engineering to perfection – this is the slogan of the young Start-Up Urwahn Engineering from Magdeburg, Germany. With the vision to take urban mobility to a whole new level, the founding team develops a bicycle that elegantly unified design and functionality specifically adapted to suit the everyday circumstances of cities.
“In the development process, we place humans and their needs at the focus of our bicycle conceptualization. Consequently, we put great emphasis on everyday user demands in terms of functionality, performance and security,” explains Sebastian Meinecke, founder and CEO of Urwahn Engineering.
The resulting innovation is a completely new type of bicycle frame whose design is a complete departure from the well-known trapezoidal shape. Employing a comprehensive form closure of the front and rear parts, Urwahn succeeded in giving the rear wheel an elastic suspension. This helps absorbing shocks on rough terrain and provides a comfortable ride. The self-developed and patented Urwahn frame is complemented by technical refinements such as a powerful integrated LED lighting and a GPS tracking system. An inspiration for tech lovers and design enthusiasts. Attachment parts are chosen with the focus on urban use with a maximum of functionality and just a few maintenance efforts.
„Contrary to the mass industry, we will produce our bikes regional. Furthermore, we work with great passion on a software-based configurator to align to customer preferences and body proportions of the individual user,” adds Ramon Thomas, also founder and CEO of Urwahn Engineering.
Starting on April 10th 2018 performer, commuter and design junkies have the possibility to gain one of the first Urwahn Bikes of the models „Platzhirsch“ and „Stadtfuchs“ at a preferential price. The team around Urwahn Engineering calls for support in an international Kickstarter Campaign to master last production hurdles (start of production would be in third quarter 2018). Every bike enthusiast should be a part of this success story and should not miss this rare opportunity.
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Urwahn Engineering GmbH
Telefon: +49(0) 391 243 082 60
Mobil: +49(0) 173 382 6688